Electronic Arts gaat grote releases meer spreiden

Nieuws | 26 februari 2009 - Hoofd ontwikkelaar Glen Shofield van Electronic Arts heeft aangegeven dat het bedrijf meer spreiding gaat aanbrengen in de release van haar nieuwe games.

Quote: The one big thing we learned was, we came out with a bunch of new IP, actually with a bunch of new games at the same time. Some people are calling this last year one of the best years in the history of videogames. You just had one great game after another, so we were just right in the middle of it, and you have to have a lot of money behind you to shout out. I think the industry has finally gone, ‘Wow, we could probably just come out just like the movies do’. Movies launch on Christmas day, they launch blockbusters during the summer, and we’re now learning that we could probably launch a game at any time, and if it’s a good game it will be well received. I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we’re looking back and going, ‘You know what, GTA launched in May; Resident Evil comes out in March.

Hij geeft dus aan dat er vorig jaar veel games tegelijkertijd uitkwamen en dat dat eigenlijk helemaal niet nodig is. De games industrie kijkt nu meer naar de film industrie die films uitbrengen met kerst en tijdens de zomer, eigenlijk verkopen goede games zichzelf toch wel ongeacht de release datum.